This is performance base market. Business rewards on affiliates. Each people brought by effort. This industry has four core players: the merchant the publisher and the customer. This market has grown in complexity. The concept of affiliate marketing on the Internet was conceived of, put into practice and patented by William J. Tobin, the founder of PC Flowers & Gifts.
Launched on the Prodigy Network in 1989, PC Flowers & Gifts remained on the service until 1996. By 1993, PC Flowers & Gifts generated sales in excess of $6 million per year on the Prodigy service. In 1998, PC Flowers and Gifts developed the business model of paying a commission on sales to the Prodigy Network. In 1994, Tobin launched a beta version of PC Flowers & Gifts on the Internet in cooperation with IBM, who owned half of Prodigy.
By 1995 PC Flowers & Gifts had launched a commercial version of the website and had 2,600 affiliate marketing partners on the World Wide Web. Tobin applied for a patent on tracking and affiliate marketing on January 22, 1996, and was issued U.S.
Patent number 6,141,666 on Oct 31, 2000. Tobin also received Japanese Patent number 4021941 on Oct 5, 2007, and U.S. Patent number 7,505,913 on Mar 17, 2009, for affiliate marketing and tracking.
In July 1998 PC Flowers and Gifts merged with Fingerhut and Federated Department Stores. Amazon launched its associate program in July 1996. In practical terms, publisher “A” signs up to the program with an advertiser and gets rewarded for the agreed activity conducted by a referred visitor.
Top Affiliate Networks
It is a form of marketing in which focus is placed on influential people rather than the target market as a whole. Influencer marketing tends to be broken into two sub-practices: earned influencer marketing and paid influencer marketing.
Earned marketing stems from unpaid or preexisting relationships with influencers or third party content that is promoted by the influencer to further their own personal social growth.
Budgets vary widely and are usually based on audience reach. Some peoples
measure EMV & some track CPC. The influencing factors may vary. Seller target
influential people who are easy to identify.
The influence of bloggers and other users of social media is a topic of much discussion. This is covered in great depth in Paul Gillin’s New Influences.5 Brown & Hayes also cover the issue, but they are not so convinced of the importance of the impact of social media, especially in B2B environments.
What is Google Adword ?
Google Adword is now known as Google Ads. It is an online advertising service developed by Google. Here advertisers pay to display brief advertisements, service offerings, product listings, and video content within the Google ad network to web users. The official release date of Adword is 23-oct-2000. Google AdWords’ system is based partly on cookies and partly on keywords determined by advertisers.
Google uses these characteristics to place advertising copy on pages where they think it might be relevant. Advertisers pay when users divert their browsing to click on the advertising copy. Partner websites receive a portion of the generated income. AdWords has evolved into Google’s main source of revenue, contributing to Google’s total advertising revenues of USD $95.4 billion in 2017. AdWords offers services under a pay-per-click (PPC) pricing model.
These are called Adwords expanded text Ads. These mimic what the average search result looks like on Google. The new format, called Expanded Text Ads, allows for 23% more text. This new format is available on both the Google Search Network and the Google Display network. It features two headlines with 30 characters each, replacing the standard of a single headline with 30 characters.
The display URL has been replaced with two 15 character paths, not including the root domain. Sales and support for Google’s AdWords division in the United States is based in Mountain View, California, with major secondary offices in Hyderabad, Dublin, Singapore, Ann Arbor and New York City. The third-largest US facility is the Googleplex,Google’s headquarters, which is located in Mountain View, California.
In 2005, Google launched the Google Advertising Professional (GAP) Program. Over 8,000 students from 47 countries participated in the challenge in 2008. Over 10,000 students from 58 countries took part in 2009. About 12,000 students in 2010 & 15,000 students in 2011.
What is Keyword ?
Keywords are ideas and topics that define what your content is about.
Google has come under fire for allowing AdWords advertisers to bid on trademarked keywords. In 2004, Google started allowing advertisers to bid on a wide variety of search terms in the US and Canada, including trademarks of their competitors and in May 2008 expanded this policy to the UK and Ireland.
Some keywords, such as those related to hacking, are not allowed at all. From June 2007, Google banned AdWords adverts for student essay-writing services, a move which received positive feedback from universities. Google has a variety of specific keywords and categories that it prohibits that vary by type and by country.